A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Queen · She increases the estate
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Continual
adjective · attribute of God
Recurring and beginning again — a thing in motion that keeps returning to motion and increase.
01Happening repeatedly, with pauses that belong to the rhythm
02Returning to motion after each completed round
03Recurring so faithfully that the next beginning can be trusted
04Ongoing through renewal rather than one unbroken strain
05Carrying the prior cycle forward into the next
06Established by returning again and again
07A thing whose pauses prepare another onset
08Perpetual by repeated embarkation
09Growing in rounds, like a shell around its living centre
10Always ready to begin again with more to work with
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Embark
verb · the doing of it
To go aboard and begin — taking the next thought, adventure, or move instead of remaining at the dock.
01To go aboard a ship or vessel
02To begin a new course, venture or passage
03To move the next chess piece forward
04To leave the dock with purpose rather than merely prepare
05To undertake the next adventure
06To enter a work that must be completed in motion
07To act on the next thought instead of only holding it
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Onset
noun · the office and the resource
The setting-on — the beginning of a thing, arriving whether or not you called for it.
01The beginning of something, especially something forceful
02The moment a condition or season starts to take effect
03A setting-upon; an assault or an approach
04The first arrival of a thing you will now have to handle
05The commencement — the point after which it is happening
06The start of a sound, a storm, a season, a work
07An attack in the old military sense: the charge going in
08The opening phase, when everything is still unformed
09What comes on you rather than what you set out on
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.